Advanced Certificate in Search Engine Optimization with Social Media Marketing & Google
AdWords Modules Online Course
Course Specifics
For how long does the course run?
Course
participants will have full access to the online course and subject expert
advice for one full calendar year.
What is the course fee?
$1595
When does the course start?
Enrolment for this course is ongoing
and the course will commence on July 22nd, 2011. The full
course content is delivered to participants immediately upon enrolment in a hard
copy format and online.
Is this a fully comprehensive
and fully inclusive course?
Yes. This Online course
is designed to enable participants to develop an innovative and multi-skilled
approach in planning and coordinating events. It offers practical and specific
case study based modules that can be applied in real world situations.
Will this course provide me
with the skills to take on and create my own SEO campaigns?
Yes. The course project is aimed at
providing you with the confidence and ability to take on and create SEO
campaigns of any nature. The course guides you through all of the stages of planning
a campaign, finally producing a pitch which can be used as a template for
future campaign proposals.
Will this course help me get
into the industry and build a network of contacts?
Yes. As the course is accredited by
the industry and all our subject experts are themselves industry professionals,
this provides you with direct access and resources within the industry.
Will I have contact with
industry professionals from specialized areas?
Yes. Full support is available from
our subject experts by email at the end of each module and on an ongoing basis
during the course. All subject experts are themselves Industry Professionals
with many years experience.
Am I required to purchase any
materials or books for this course?
No.
The course includes comprehensive notes, a course CD Rom as well as on-line
assistance from our subject experts. A folder of the entire course content is
also sent to you in hard copy to your postal address. The course is designed
to be as convenient and flexible as possible.
Assessment Process
How are we assessed?
Through practical assignments and a final
course project
Are there exams?
No. The course is centered around the
practical SEO Campaign which is explained below.
Course Structure and Outline:
On commencing
the course, you are provided with a username and password with which you sign
in. There is a user guide at the very beginning explaining how to use and work
your way through the course.
The course has been divided into a
number of modules and will be evaluated by means of a Course Project. You
are given the project brief and budget at the beginning of the course. There
are 5 assignments (each worth 10%) and a final course project (worth 50%) to be
completed. These
should be submitted via email to your subject expert.
Feedback on general queries takes 48
hours. Feedback on assignments takes a maximum of 10 working days.
Application Process
How
do I apply for a course / what is the application process?
There
is no application
form. The course can be
booked and paid for online through our website at payments
page. If you have any additional queries after
reading this brochure
we simply ask you to contact us on +212-359-4229
or
e-mail us at info@internetmarketingcoursesusa.com and ask to be
booked in for a consultation; we will then arrange a time convenient for you.
Do
I need any previous experience or qualifications to join this course?
We
do not request any previous experience or qualifications.
Course Accreditation
Is this course accredited?
Yes. This course is accredited by the Institute of Commercial Management (ICM).
Is it internationally
recognized?
Yes. It is both industry recognized and
internationally
accredited.
How are the Advanced Certificates awarded in
terms of grades?
Successful candidates qualify for the
Advanced Certificate in Search Engine Optimization. The Advanced Certificate is awarded at
Distinction, Credit or Pass level.
Method of Training
Method of Training/ How do we
differ from others?
The type of training we specialize in
is one of Practical Skills. We use methods such a Subject expert discussions,
Practical Exercises/ Assignments, Projects, Case Studies, etc.
Who delivers the training/
classes?
The Fitzwilliam Institute maintains a
panel of qualified and motivated industry professionals, who work as a team of
subject experts monitoring each student’s progress.
Who is the course aimed at/
will it suit my needs?
Anyone working in online marketing in
a senior or support position or those who wish to make a career change to Marketing,
specializing in search engine optimization. The course will also benefit
anyone, such as a P.A., who has advertising & marketing as part of their
job specification. This
course is designed to be flexible and is therefore suitable for those who
cannot attend live classes or prefer to study at their own pace.
How quickly can I obtain my
Advanced Certificate?
On successful completion of this
course, a Advanced Certificate will be issued by the Institute of Commercial Management
(ICM).
Why would you recommend me to
do this course above any other?
Internet Marketing Courses USAis part of an
established group of companies training over 3,000 people each
year benefiting from over 25 years experience in the training arena.
The approach we use is one of
practical skills based training, delivered by people from the industry for the
industry. Our courses are recognized internationally and accredited by the
industry.
The comprehensive course you are
embarking upon was written by industry professional; the subject experts also
have a wealth of industry experience. The presentational element is vital to
anyone seeking to undertake a career in the Online Marketing Industry. The
Institutional recognition of the course is a major factor also.
